Asian Footwears, a Delhi-based homegrown full-stack footwear brand, has recently appointed the iconic Indian cricket player, Mahendra Singh Dhoni, as its brand ambassador. This strategic partnership aims to enhance and solidify Asian Footwears’ position in the competitive footwear market.
Rajinder Jindal, Chairman & MD of Asian Footwears, expressed his excitement about the collaboration, stating that they sought to associate with someone who resonates with their brand ethos, and Mahendra Singh Dhoni was the perfect choice. He emphasized that both Dhoni and Asian Footwears represent excellence, reliability, and an unwavering commitment to perfection.
Jindal also highlighted Dhoni’s dependability and the brand’s reputation for being solid, sturdy, and providing excellent comfort, support, and durability in all circumstances. This aligns well with Asian Footwears’ vision of meeting the expectations and needs of their customers, particularly in terms of comfort and reliability.
Expressing his enthusiasm about the collaboration, Mahendra Singh Dhoni, the former Indian Cricket Captain, stated that he was thrilled to announce his partnership with Asian Footwears. Dhoni expressed his eagerness to explore Asian Footwears’ remarkable range of stylish shoes across various categories.
Aayush Jindal, CEO of Asian Footwears, emphasized the magical impact that Mahendra Singh Dhoni has on people, not only in India but globally. He described Dhoni as a mentor, guide, and a man with substance, who possesses immense followership. With this collaboration, Asian Footwears aims to connect with its customers on a deeper level, leveraging Dhoni’s iconic status and inspiring persona to reinforce the brand’s values and enhance its presence in the market.
Asian Footwears, a thirty-year-old brand, has become one of the fastest-growing and popular footwear brands in India. The brand has adapted to the evolving needs of the market by fostering continuous innovation, employing a robust full-stack manufacturing process, and implementing stringent quality checks.
The recent announcement follows a significant investment round of INR 225 crores from Motilal Oswal PE, which is instrumental in achieving Asian Footwears’ mission to provide high-end Made in India products to global markets. The brand’s latest range of products, such as Ultracore, Twinspring, and Metacushion series, has received excellent feedback regarding their style, design, and performance.
Asian Footwears has established a strong presence across India with more than 10,000 outlets and availability on leading e-commerce platforms. The company plans to aggressively expand its network of exclusive brand showrooms. Currently, Asian Footwears has 13 stores operational across Delhi-NCR, Haryana, Uttar Pradesh, and Gujarat.
